Why put in all your money up front when you can put in money based on traction?
Tranches released
Fundraising is broken on both sides.
$500K
Investors make giant bets
Investors are asked to hand founders hundreds of thousands of dollars based on just a PowerPoint — with no knowledge of how the business will perform.
$40K/mo
Founders over-ask
Founders are forced to ask for hundreds of thousands up front when they only need tens of thousands of dollars per month.
Introducing Steadily
The platform for tranched investment.
Steadily standardises the milestones, investments and terms, gives investors monthly updates, and transforms tranched investment from a niche into the way all investments will be.
$100K × 5Alice · Founder
Alice wanted $500,000 and kept hearing “Love what you're doing. Come back later.” On Steadily she raised $100,000 × 5, spread over 5 milestones.
“Instead of being told to come back later, I got checks immediately.”
10 × $10KBob · Angel investor
Bob writes $100,000 of checks a year. Instead of two $50,000 bets, he now writes ten $10,000 checks linked to company performance.
“It's a game changer. Never again will I give a company all my money based on a dream. I'm going to give it bit by bit as they get traction.”
De-risked LPsCharlie · VC
Charlie's LPs demand his fund outperform. With Steadily he de-risks their capital by linking investment to performance.
“Steadily has transformed my LP meetings, from a nightmare to a delight.”
How Steadily works
Founders set milestones
Founders get on Steadily, set up their company and define milestones — guided by a standardised milestone set for their sector.
Investors shape them
Investors log in, review a company's milestones, request changes and suggest their own.
The Steadily SAFE
A proprietary SAFE tranches the investment over up to five milestones. Discount decreases and cap increases at each milestone. Investors can defer — at a cost — or fund the remainder early at the next milestone.
Cap rises as discount falls. Illustrative.
Daily updates
Steadily compiles daily investor updates from LinkedIn headcount, Similarweb traffic, social posts, company traction, Stripe data and more.
Portfolio monitoring
Investors watch their entire portfolio in one place and choose to fund each subsequent milestone once it's met.
Invest steadily.
Fund traction, not PowerPoints. Join founders and investors building the new default.